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Ericsson Consumer Lab turns 20 Publish On : 24/06/2015

Staff Correspondent

Ericsson Bangladesh celebrates its 20 years of success of Consumer Lab recently in a local restaurant of Dhaka. At the beginning of the program organizer display a series of short films that show how new types of media and technology have influenced everyday life in that time according the research of Erricson consumer Lab. In an open discussion with Media, Regional Head of Consumer Lab, South East Asia & Oceania Afrizal Abdul Rahim expressed his joys and described about the current trends of technology.


Afrizal said, “As we explore the possibilities of a Networked Society, engaging in conversations with a broad range of stakeholders and by researching the value of mobility and connectivity, we will continue to share insights about our future connected world.” “Research topics that Ericsson Consumer Lab covers include: communication and social networking, use of mobile devices and apps, internet use, media and TV habits and the use of gaming devices and consoles. Ericsson Consumer Lab studies also cover how ICT use relates to other activities in daily life such as shopping, commuting and socializing, as well consumers’ values and attitudes”, added Afrizal as he shared key global consumer trends along with some Bangladesh market insights.


“In a recent consumer research on mobile Internet in Bangladesh, we saw that affordability, knowledge and service availability are key drivers for mobile Internet uptake. By addressing these drivers the mobile service providers in Bangladesh will be able to realize the full potential of mobile Internet. Mobile service providers in Bangladesh can work with different industry players such as local content providers, app developers and regulator to showcase to the consumers the full benefits of connectivity” he also added.


Chief Technology Officer Abdus Salam and Head of Communications of Ericsson Bangladesh Mehnaz Kabir were also attended the discussion. Abdus Salam said, according to our consumer lab study 55% video content will be spread across the web by 2020. Thinking the future aspect Ericsson working to bringing new technology for the mobile operators. Answering to a question on video traffic Salam said, “The trend we see in Bangladesh is expected to be quite similar to the global trend where video traffic contributes to a significant portion of the overall mobile data traffic”.


Highlighting the Ericsson Consumer Lab researchs importance Mehnaz Kabir said, Consumer Lab always research scientifically for bringing various technology and services that useful to the common people because they are the key of the company. We listen to consumers. We transform what they say into insights that influence Ericsson’s strategy, products and marketing, as well as our customers. Because at the end of the day, it is the consumer that counts.


She said, According to the survey of people in the world by the year 2020 will become accustomed to using the Smartphone as a wallet. Use this rate to 80 percent. Currently, 48 percent of mobile phone users to take advantage of mobile commerce and a variety of financial transactions. Ericsson Consumer Lab was established in 1995 and today it studies consumer use of, and attitudes to, ICT in more than 40 countries. Ericsson Consumer Lab has been doing research in Bangladesh since 2007. Consumer Lab conducts studies that represent the views of more than 1.1 billion consumers globally.


Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. The company driving services, software and infrastructure – especially in mobility, broadband and the cloud that’s enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals Ericsson connects more than 2.5 billion subscribers in 180 countries.




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