Samsung Electronics has recently been recognized as the Global Top 5 Brand for five consecutive years. The company received such prestigious recognition from Interbrand, a global brand consultancy. Samsung’s brand value has reached $100.8 billion and has grown by 10 percent year-on-year.

Such a rise in the brand value of Samsung is primarily due to the growth of AI industry. The company’s vision-AI for ALL-fostered more expansion of its portfolio of products, which are incorporated with AI (Artificial Intelligence) technologies to elevate customer experiences. The brand has been leading the mobile AI by launching the Galaxy S24 series and Galaxy Foldables. These automation in the devices have already started transforming individuals’ lifestyles, especially with several key features like, Circle to Search, Interpreter, Chat Assist, Transcript Assist, Sketch to Image, PDF Overlay Translation, Generative Edit, Photo Assist, ProVisual Engine, and Instant Slow-mo. The tech giant has also infused artificial intelligence into its Televisions, Networks, Refrigerators, Washing Machines, and Semiconductors to broaden the SmartThings system so that customers can offer unified connectivity experiences.

With state-of-the-art technologies like Active Voice Amplifier and AI upscaling, Samsung has continuously innovated products such as MICRO LED displays, Music Frame, and AI TVs to improve the viewing experience. Additionally, Samsung has maintained global leadership in digital appliances such as washing machines and refrigerators. The brand has provided customer-centered value and experience through Bespoke AI appliances, Auto Open Door, AI Energy Mode, and upgraded Bixby Voice Control. Samsung’s journey to explore the possibilities of innovation and AI does not end here; it expanded to the field of virtualized Radio Access Network (vRAN), Open RAN, and the technical standardization of 6G, through which Samsung delivered the industry’s first HBM3E DRAM, GDDR7 DRAM, 9th Gen V-NAND, and LPDDR5X DRAM.

On this joyous occasion, Mr. Hwansung Woo, Managing Director, Samsung Bangladesh, expressed, “The substantial growth of the year is primarily due to our holistic approach to artificial intelligence and the efforts we put into bringing such innovative technology into the hands of our users. We plan to further strengthen our expertise in AI so that we can bring more products for customers that will transform their lifestyles. We are already making investments in Research & Development to meet the rising AI demand. Samsung is constantly delivering consistent brand values to develop authentic relationships with customers.”

The Best Global Brands are listed in accordance with the evaluation of each brand value, which includes a comprehensive analysis of the financial performance of the business, the influence of the brand among the customers, and brand competitiveness.

 


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