Due to the failure in business, Sony Mobile is to quit their business from the Middle East and African market. But the sales of other Sony products will remain same as it was before. The organization failed very badly to sell their handsets in these two markets. As a result, the entire business operation of Sony mobile is likely to get shut down within next October.
Sony had never been able to succeed in the mobile market of limited budget or medium-price. Major part of the smartphone sales in Africa belongs to the category of budget phone. Due to not being able to raise their value of old design and brand in flagship handset market, Sony couldn’t create their own position. Sony has lost their Middle-East market as they couldn’t compete with the giants like Chinese handset manufacturers, Samsung and Apple.