Oxen has entered the market in Bangladesh. Oxen Hitech has brought a new brand of mobile phone accessories. Aristocracy and Quality-The company is marketing the product with this slogan. Oxen wants to win the hearts of customers with elite and high-quality products.
Oxen officially started operations in Bangladesh on September 10 this year. Marketing activities have started from the first day of October. They are distributing the product all over the country from the Mirpur office.
Mizanur Rahman, the head of operation of Oxen, said that they have added the country’s leading marketers to the Oxen team. Skilled and talented, this team is ready to challenge any marketing team. Sales and strategic training have already been completed. Sales leaders have started working nationwide.
Why does Oxen have so many brands in Bangladesh? In response to this question, Mizanur Rahman said, ‘The country’s market is flooded with low-quality products. No brand has been able to make a place in the minds of consumers. Mobile phone users do not go to the showroom and talk about a particular brand of accessories. This means none have become trusted brands. Taking these into consideration, Oxen has brought high-quality products and services. The aim of the company is to create a brand with elite and best-quality products. The brand name is also very nice. We want to deliver quality products to every part of the country.’
It is known that initially, Oxen was sourcing products under its own management. In the next phase, they will set up a factory in Bangladesh. Now they are marketing only accessories. Feature phones and smartphones will soon be added to the product line. Currently, Oxen is marketing – Chargers, USB Cables, Power Banks, headphones, TWS, Smartwatches, etc.
Currently, the market of mobile phone accessories in Bangladesh is about Tk 4 thousand crores annually. Industry stakeholders believe that it will reach Tk 5 thousand crore within the next 2 years.
Meanwhile, Oxen authorities said that the market for mobile phone accessories is globally upward. Better brands are needed to meet the growing demand of the world. Oxen’s aim is to set up a factory in Bangladesh and market it all over the world through mass production.
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