Smart Technologies BD Limited, one of the country’s most prominent ICT product distributors, has officially announced a strategic partnership with CITIZEN, a globally recognized Japanese brand. The announcement was made during a launching event held in Dhaka today.
Through this partnership, CITIZEN’s high-quality label, barcode and Point of Sale (POS) printers will now be available in the local market via Smart Technologies BD Limited. This collaboration is expected to significantly strengthen the availability and adoption of advanced printing solutions in Bangladesh.
CITIZEN is a globally respected brand offering a wide range of printing products, including thermal printers, barcode label printers, and POS receipt printers. These are widely used in retail, logistics, and other industries for printing receipts, labels, and barcodes.
Addressing the audience at the launching ceremony, Muzahid Al Beruni Suzon, Director of Channel Sales at Smart Technologies BD Limited, stated-“Smart Technologies has over 30 years of experience in the ICT product business in Bangladesh, with more than 100 global brands in our portfolio. We are thrilled to welcome CITIZEN to our product line. This partnership comes at a time, as demand for high-quality printing solutions grows across retail, logistics, and e-commerce sectors. Our commitment remains steadfast—to deliver world-class technology products to the people of Bangladesh with confidence.”
He emphasized that the launch aligns with the rising need for fast, reliable, and user-friendly printing solutions in Bangladesh. The POS and label printers from CITIZEN are expected to bridge existing service gaps in the market, offering features like high-speed printing, compatibility with multiple POS software platforms, and durability in high-traffic environments.
Yohei Koyama, Assistant Manager of the Sales Section No. 2, Printer Sales Department at Citizen Systems Japan Co. Ltd., also addressed the event and said-“Founded in 1918, CITIZEN is globally known for its innovation, precision, and reliability. Although we are famous for watches, our expertise extends to industrial technology, including world-class printing solutions. We launched our first printer in 1960, and today, CITIZEN holds the number one position in POS printers in Japan. We're now focused on expanding our footprint across Asia, especially in Bangladesh. Partnering with Smart Technologies BD ensures local market insight, better customer service, and stronger market presence.”
Abu Solaiman Polash, Account Manager for CITIZEN Printers at Smart Technologies BD Limited, shared detailed insights about the product line and said-“With increasing digitization in retail and logistics, businesses are shifting toward efficient and automated systems. CITIZEN's printers meet this need with fast printing speeds (ideal for high-volume retailers), low maintenance (perfect for small businesses), and compact design (easy integration into limited spaces). We are optimistic about a positive response from the market, just as we’ve seen with other major brands in our portfolio.”
The launching ceremony was attended by high-ranking officials from both Smart Technologies BD Limited and Citizen Systems Japan Co. Ltd., marking the beginning of a promising partnership aimed at revolutionizing Bangladesh’s printing solutions landscape.
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