Bikroy, the largest and most trusted online marketplace in Bangladesh, has launched propertyguide.com.bd. In this portal, users can access valuable property-related information such as reviews, price trends, area-specific demands, major projects, policy changes and more. The website will help users make data-driven and precise decisions. 

In 2023, Bikroy saw a 20% rise in property sellers and a 17% rise in buyers compared to 2022, with this trend continuing into 2024 as the peak season approaches later in the year. With unique monthly visitors averaging over 300,000, Bikroy has partnered with at least 250 leading developers to cater information to those planning to purchase or rent properties.

Comprehensive data from propertyguide.com.bd shows that in Dhaka, Mirpur leads with 32% of property sales, followed by Bashundhara at 19%. This preference is due to better infrastructure, amenities, and connectivity. Outside Dhaka city, Rangpur and the Dhaka Division are prominent, each with around 19% and 18% of sales respectively. 

Bashundhara is the most searched location in Dhaka, making up 25% of the total searches, followed by Gulshan at 20%. This shows buyers' interest in premium areas. Outside Dhaka, Khulna and Sylhet are the top searched locations, indicating a wide interest in properties nationwide. 

In Dhaka, properties (for sale) priced between BDT 5,001 and BDT 7,000 per Sqft. are the most available, making up 17% of listings. Properties under BDT 5,000/Sqft. are also common. For rentals, 22% of properties are priced between BDT 2,00,000 and BDT 3,00,000, showing a high demand for luxury rentals. This highlights different affordability levels in the market.

Eshita Sharmin, Chief Executive Officer of Bikroy said, “At Bikroy, we're excited about the consistent growth in our property segment, reflecting the trust of our users. Our focus is on enhancing user experience and providing valuable market insights through initiatives like propertyguide.com.bd. We are committed to partnering with leading developers and using data-driven strategies to meet the evolving needs of Bangladesh's property market.”

Mushfiq Rahman, COO of Shaptak Grihayan Limited said, “We've been in business with Bikroy for over five years, and their commendable service has helped us with notable client reach. The recent launch of Property Guide Bangladesh, offering valuable insights into area reviews, price trends, and upcoming projects, has been a game-changer. We look forward to continued growth and success with Bikroy in the future!”

Md. Samiul Hasan, Head of Marketing of Rupayan Housing Estate Limited said, “Rupayan Housing Estate Limited has been a valued client of Bikroy for several months, significantly boosting our property sales and brand visibility through the Bikroy platform. With the launch of Property Guide Bangladesh, they have gained critical market insights and details on upcoming projects, enhancing the ability to serve clients effectively. We look forward to continuing our successful partnership and wish them a prosperous future.”

Bikroy will continue to innovate and bring more solutions to enrich the online marketplace scene in Bangladesh.


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