Chinese mobile phones have been popular in country’s smartphone market since a long time. Even, the South Korean brand Samsung too couldn’t sustain their position. Samsung had always been considered country’s second popular brand. But, now it has dropped to third position. Still, local brand Symphony has been able to retain the top position as the most popular brand in the country.
On the other hand, Transsion has occupied the position that Samsung had been holding so far. Despite not being familiar with the name Transsion, Itel, Infinix and Tecno mobile are quite known brands. Transsion Holding Limited usually exports these three brands throughout the globe.
Despite holding the top position, current condition of Symphony is not strong enough. In comparison with the year 2016, in 2017 their sales volume has been reduced up to 48% and 37% in per quarter, as per report from Data Corporation or IDC.
Many of the customers driving from other popular brands are now showing their interest in Transsion. Their sales volume has been increased up to 48% in the third quarter of 2017.