In a bid to modernize their image and connect with younger generations, Japan's Imperial Family has stepped onto the social media stage with the launch of their official Instagram account. The move, orchestrated by the Imperial Household Agency, aims to offer insights into the family's official engagements and activities, marking a significant departure from their traditionally reclusive stance.
The account, named Kunaicho_jp, made its debut with a flurry of 60 photos and five videos showcasing Emperor Naruhito and Empress Masako's public appearances over the past three months. From celebratory moments marking New Year's Day to meetings with foreign dignitaries, the feed provides a curated glimpse into the lives of the royal couple and their 22-year-old daughter, Princess Aiko.
Within hours of its launch, the account garnered over 270,000 followers, signaling a keen interest among the public in the Imperial Family's affairs. Among the initial reactions, there was a mix of excitement and surprise. While some, like 21-year-old student Koki Yoneura, welcomed the opportunity to gain a better understanding of the family's duties, others, such as Yukino Yoshiura, expressed particular interest in posts featuring Princess Aiko but remained hesitant about following the account.
The timing of Japan's Imperial Family's social media debut is notably later than that of their British counterparts, who joined Twitter (then known as X) back in 2009. Despite assumptions that the Japanese royals might already have a digital presence, the move has been met with curiosity, as noted by observers like American student Daniela Kuthy, who remarked on the "PR-clean" content presented.
Behind the scenes, the Imperial Household Agency's decision to embrace social media reflects a broader strategy to engage with the public and potentially attract a younger demographic. With older generations traditionally forming the core fan base of the royal family, there's a recognition of the need to adapt to changing times.
However, the agency's cautious approach stems from past experiences. The backlash faced by Emperor's niece, Mako Komuro, and her commoner husband on social media has served as a sobering reminder of the potential pitfalls. Mako's marriage was delayed due to public scrutiny over her mother-in-law's financial situation, leading to psychological distress from media criticism.
Despite these challenges, experts see social media as a tool to bring the royal family closer to the people and counter disinformation. However, there are lingering concerns about maintaining the monarchy's dignity and navigating potential controversies.
For now, Japan's Imperial Family's Instagram account remains strictly controlled, with no interaction with the public beyond likes. Messages for the family must still be directed through the official website. As the royal family continues to navigate the digital landscape, their presence on Instagram marks a significant step toward greater transparency and accessibility in the modern era.
Total views: 1177
