AI is changing how we shop online, making our experiences more personalized. Smart assistants recommend products, negotiate deals, and even handle customer service. Big retailers and smaller businesses are using AI to improve search, supply chains, and checkout. 

If AI companies (and their investors) have their way, shopping will soon be focused on chatting with an assistant, with businesses automating everything behind the scenes.

Dubai-based Qeen.ai (stylized as qeen.ai) is working to make this a reality in the Middle East and beyond. The startup has raised $10 million to scale its platform, which provides autonomous AI agents for e-commerce businesses.

Prosus Ventures, a major e-commerce investor, led the seed round, which is not only one of the largest in the Middle East’s AI industry but in MENA overall. The VC believes Qeen.ai is well-positioned to bring AI-driven automation to merchants as AI agents reshape online marketplaces.

Founders Morteza Ibrahimi (CEO), Ahmad Khwlieh (CTO), and Dina Alsamhan (CBO) started Qeen after years of working on AI at Google and DeepMind.

Ibrahimi, in an interview with TechCrunch, said that they honed in on e-commerce in part opportunistically: all three had worked at Google Ads in various roles during their time with the search giant, and they saw first-hand how other alums built highly successful e-commerce businesses. On top of their AI expertise, the trio knew how to run ads and optimize SEO exceptionally well and thought it could be a strong combination. ‍Source: techcrunch

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