Hyundai, the Leading business conglomerate from South Korea is entering the consumer electronics and white goods market in Bangladesh through DX Group, a leading business conglomerate for the distribution of Hyundai branded products.

This arrangement has been signed between DX group and GBES Asia Limited, Hong Kong who are the official licensee of the Hyundai branded consumer electronic products, and for home & kitchen appliances for Bangladesh.

The agreement was recently signed by Mr. Sunil Batra Group MD GBES Asia Limited and Mr. Dewan Kanon, Founder and CEO of DX group.

Mr. Batra and Mr. Kanon jointly announced to launch Hyundai Inverter Air conditioner range immediately, which will be followed by Kitchen appliances, washing machines, refrigerators, and LED televisions.

While commenting on the partnership, Mr. Batra remarked, “We have been operating in this market for over a decade, we are exited about the market potential and believe that a partner like DX group with its proven track record will strengthen our market position in the coming years.

Bangladesh market for consumer durables is on the rise, attracting the attention of global brands. We are proud to have Hyundai beside us and are committed to bringing quality products to our customers in Bangladesh stated Mr. Dewan Founder and CEO of DX Group.

Hyundai products will be available at all the leading retail outlets, including chain stores and online shops across the country.

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