US search giant Google is going to introduce some changes in their advertising promotion policy, especially in case of political promotion. Search giant Google intends to verify the identity of the ad providers.
Google’s Senior Vice President Kent Walker informed- Considering the election, some changes have been introduced in our policy in regard of ad promotions. More investments are to be made to keep our platform secured. Journalists, election officials and others are dependent on Google platform. That’s the reason we have taken this initiative to keep our online platform safe.
According to Google, under the new policy, political ad providers must be legal US citizens. To prove themselves as legal US citizens, they have to show their identity cards or other documents provided by the government.